I came up with a logo for Wild Naiada Designs 😛 Mostly because it was great fun. I’m fairly sure that I would need a more compact version of this logo if I ever wanted to use it on business cards and such. I’m only about 85% in love with the outcome, but since I’m SO proud of the process and how much I enjoyed it, I’ll show you all the pictures evAR!
Step 1: Decide that 8pm after a long day is the best creative time to doodle logo ideas. Start by writing out the word phrase and isolating common letters: I and D, in the case of Wild Naiada.
Step 2: Smash the two words together until the common letters look well placed in both. Stick the W like a crown on the unsuspecting “Na”. Decide that “i”s were born to look like flames, and try not to forget that L which does look truly out of place in the whole design.
Step 3: Accept that your connected N & W either want to be a mountain or a donkey, but try to make them less offending anyway. Work on visual symmetry; include L in the flame wanna-be club; realize that the last “a” of Naiada looks like a stray behind that Hulk of a D – shift into using capital forms of A for ease of integration.
Step 4: Stare at the latest design doodle (bottom right page in the photo below) until you get what bothers you – the logo looks either Olympic or Greek or both, but definitely NOT silly enough for a Wild Naiada. Decide that spaces are for sissies – connect all the letters. Make them share those vertical sticks! Pretend they’re a fence, or a fountain even! Whatever. It’s 11pm. Go to sleep already.
Step 5: To refresh your visual assessment skills this new fine (rainy) morning, neatly draw any of the doodles that could pass for logos. Color them all blue. Just because. Stare at them some more. Be honest now. How are any of them wild, or even playful?
Step 6: Radically shift logo Version 3 into a floral style. Admit that it looks nothing like letters. Be extremely pleased with yourself. Preparing to digitize this Version 4 of the logo, redraw at three times the size of the colored doodle.
Step 7: Photograph drawing with i-phone; text photo to self (thank you Mac for allowing synced applications between phone and laptop); crop and rotate in basic editing software; hold your breath and dive into the “how to clean a scanned line-art” tutorials.
When I admit this, it’s a surprise to anyone who knows that I draw – I don’t know how to use ANY non-basic digital image editing software. Photoshop, Gimp, all of that – anything with layers and lasso tools – I’m useless at. All those bottons, they freak me out, with their myriad of options.
However, one of the things I managed to learn in two years of being a software developer is that any task you plan to do more than once should be automated. So, despite my discomfort with super-duper image editors, I wasn’t about to spend hours clearing that background of lined squares with the Paint.Eraser tool.
After looking into some widely available free online tools, I chose Pixlr – the internet claimed it has a UI that is very similar to Photoshop, and plenty of commonly used Photoshop features. I was able to watch/read several tutorials for Photoshop, and replicate the steps on Pixlr. By adjusting Brightness, Contrast, and tone Levels to lighten/dim the background and pop the black of the logo, and then using the Wand tool to select all the elements of the logo, I created a new .jpg file with the image of my logo on a white background.
Which is kinda cool.
What’s even more awesome – I also created a version of my logo on a transparent background (a .png file). I didn’t realize it could be that simple – sweet!
Step 8: At a later point, I’ll consider coloring the color for ease of visual association. Might also design a smaller version to optimize displaying it at an icon size.