Category Archives: Business Operations

Etsy for Sellers: a Tool, Not a Service

Posted on July 11, 2014 by Wild Naiada Designs

An exasperating question tends to reappear in Etsy Forums: “Opened shop a week ago – zero sales. What’s wrong?!” This bias betrays a culture looking for instant results; one that willfully does not care to understand the slow incremental achievement … Continue reading →

Posted in Business Operations, Thoughts | Tagged , , , , | 1 Comment

Regular blog posts on Hiatus

Posted on June 23, 2014 by Wild Naiada Designs

Dear everyone – I’m declaring my regular Wed/Fri blog post schedule a casualty of my late pregnancy state, and placing it on hiatus. For the past couple of weeks my mood has dipped into a sort of numbing apathy I can … Continue reading →

Posted in Business Operations, Thoughts | Tagged , , , , , , | 2 Comments

Digging into Procrastination

Posted on June 18, 2014 by Wild Naiada Designs

In college, the last hours before a large assignment deadline always gave me a huge creativity boost; my head would flood with inspiration, and I’d suddenly be up for anything – to tackle becoming Michelangelo! – anything but homework. Over the years I’ve improved in time … Continue reading →

Posted in Business Operations | Tagged , , , , , , | 2 Comments

Using Branches in Earring Photography

Posted on June 4, 2014 by Wild Naiada Designs

In theory, I have a very good idea of what I’d like my product photography to look like. For instance, when I envision the shop page of Wild Naiada Designs, it brims with a joyful and consistent look that also manages … Continue reading →

Posted in Photography | Tagged , , , , , , , , , , , , , , , , | 5 Comments

Musings on Marketing

Posted on April 30, 2014 by Wild Naiada Designs

I am an enthusiastic reader of Leo Babauta’s Zen Habits blog – he writes in clear digestible chunks about habit-developing techniques that work to create steady self-improvement. My usual reaction to his content consists of nods and thoughtful pauses, but he recently made a generalization that, … Continue reading →

Posted in Business Operations, Ethical Marketing | Tagged , , , , , | 2 Comments

“So what do you do?”

Posted on April 2, 2014 by Wild Naiada Designs

I’ve noticed that upon meeting new people or reconnecting with old acquaintances, the conversation inevitably brings up the question “What do you do?” Perhaps the inquirer truly is interested in nothing but the job title, but I invariably hear “Who are … Continue reading →

Posted in Business Operations, Thoughts | Tagged , , , , , , | 3 Comments

Business Cards from VistaPrint

Posted on February 19, 2014 by Wild Naiada Designs

Dear internet and friends, I hope you’ve been having a great start to 2014! I’ve been MIA on the business front for a while as personal life threw me a priorities curveball: I’m pregnant, so Lev and I are expecting the … Continue reading →

Posted in Business Operations, Reviews | Tagged , , , | 7 Comments

Branding: Packaging

Posted on August 27, 2013 by Wild Naiada Designs

Coming up with packaging might seem a little premature at this stage (when I’ve yet to make a single sale), but I’m having fun covering all my bases. As a branding medium, packaging provides a great opportunity to make the … Continue reading →

Posted in Business Operations | Tagged , , , , , | 3 Comments

Branding: To Watermark or…

Posted on August 21, 2013 by Wild Naiada Designs

A couple of weeks ago, a very interesting discussion went up on Jewelry Making Journal: is it really necessary to watermark jewelry photos? The general consensus was that yes, watermarking is worth the time and effort because and it is less … Continue reading →

Posted in Business Operations | Tagged , , , , , | 2 Comments